Little About Alaffia
If, so far, you have only sympathized reading, listening and even gaping at the documentary screening African kids playing in garbage and their women being abused and assaulted while they do all the household work and also contribute to the family’s income, maybe it is time you empathized with them.
And FYI we aren’t even asking for any donations or a carton stuffed with your rags. At Alaffia, we only mean a Fair Trade — a practice where we ensure that a greater percentage of the prices paid by the consumers go to the artisans.
Quite aptly, Alaffia creates skin care products that are handcrafted by the local women of West Africa, who possess the skill, knowledge and tradition, but, often fail to get their due. So, Alaffia was born to help the local communities of the one of the poorest continents of the world become sustainable through a fair trade of their indigenous resources.
Alongside, with an aim to alleviate poverty and advance gender equality, Alaffia empowers the individuals through community projects, education, women’s cooperatives and other welfare initiatives.
However, it all began in 1996, when Olowo-n’djo, a native of Togo and the founder of Alaffia, met his wife Rose Hyde, who was from the farming community of rural Washington State and was in Togo to educate the farmers on sustainable farming techniques. Thereafter, Olowo-n’djo, who was a school drop-out and had worked in the fields ever since he was 5 educated himself in the US and came back to his homeland to establish Alaffia in 2004.
Today, Alaffia women are involved in gathering wild Shea nuts and crafting Alaffia Shea butter, which is distributed locally and abroad, enabling them to receive fair and steady income while you get your hands on the finest quality Shea products.
Alright! But before you add this beauty butter to your vanity box, you must know what Shea butter is and how does it work…
What is Shea butter?
Shea butter is solid fatty oil extracted from the Shea nuts of karitee trees, found majorly in the savannahs of West and Central Asia. The fatty oils found in Shea butter include oleic acid, stearic acid, linoleic acid and others, which get easily absorbed in the skin and melt at the body temperature. And because the butter is handcrafted, it is able to retain its vitamins, minerals other natural nutrients that work effectively for most skin problems.
Benefits of Shea Butter
1. It is the best way to moisturize dry skin.
2. Its anti-inflammatory properties heal skin rashes.
3. It clears blemishes and wrinkles.
4. It reduces stretch marks.
5. Effective in the cure of eczema, dermatitis and other skin allergies.
6. Shea butter shaving cream gives a smooth shave.
7. Shea butter shampoo helps replenish dry and frizzy hair.
8. Treats dandruff.
9. It is the safest and ideal way to massage small babies in order to avoid chemicals.
10. It protects skin from harmful UV rays.
Though Shea butter has long been associated with skin care, the unique butter, due to being all-natural and high in fatty-acids, has now been an actively used ingredient for effective hair care.
Alaffia hair care offers shampoos and conditioners for all hair-types and even babies.
With Alaffia handcrafted Shea butter as its base and other hair ingredients, such as coconut oil, neem, honey and coffee et al, Alaffia shampoos treat anything from dry, oily and damaged hair to dandruff.
Meanwhile, Beautiful Curls, a special range for curly hair by Alaffia has been compounded of Shea butter and locks moisture in the deadliest of locks.
Natural cleanser, toner, face serum, moisturizer and the luscious lip balm… There is everything that you need to turn heads with your flawless skin. The African Black Soap cleanser gently removes impurities, dirt and makeup without over-drying the skin. For mature skin, we recommend Alaffia Rooibos & Shea Antioxidant face